About us

Once upon a time, there was a young man named Hugo, whose father was a source of inspiration and strength. At the tender age of five, his father gave him a 5kg dumbbell, igniting an unwavering passion within him for the art of strength training. Determined to turn his dream into reality, Hugo began generating income to buy equipment, eventually honing his skills to the point where he was crafting his own gear from raw materials in his workshop by the age of 12.

As Hugo rose to become a champion, known nationwide as the strongest man in the world, he discovered that his true calling was to inspire and empower others through strength training and nutrition. Thus, he founded "Hugo's Nutrition," a renowned brand offering high-quality protein bars and powders to help individuals in their strength training journeys.

Hugo's unwavering commitment and passion for his brand and mission quickly captured the hearts of many followers. Hugo's Fuel became a beacon of inspiration and support for strength training enthusiasts in his beautiful province of Quebec, providing the necessary nutrients to fuel their workouts and achieve their goals.

Hugo devoted himself entirely to his brand, constantly seeking ways to improve and support his customers. He provides inspiring informative content to motivate and encourage others in their strength training journeys.

Hugo's Fuel is a testament to his love and passion for strength training and nutrition, and the positive impact he has had on people's lives is his greatest achievement. Through his tireless efforts and indomitable spirit, he has shown that the human heart possesses the power to accomplish great things.