"Brand Story"
“Once upon a time there was a young man named Hugo, whose father was a source of inspiration and strength. At the tender age of five, his father gifted him a 5 kg barbell, sparking in him an unwavering passion for the art of strength training. Determined to turn his dream into reality, Hugo began to generate income to buy equipment, eventually honing his skills to the point where he was building his own equipment from raw materials in his workshop at the age of 12.

As Hugo became a champion, known nationwide as the strongest man alive, he discovered that his true calling was to inspire and empower others through strength training and nutrition. So, he founded "Hugo's nutrition", a renowned brand offering premium protein bars and powders to help individuals on their strength training journey.

Hugo's unwavering commitment and passion for his brand and mission quickly won the hearts of many followers. Hugo's Fuel has become a beacon of inspiration and support for strength training enthusiasts in his beautiful province of Quebec, providing the nutrients needed to fuel their workouts and achieve their goals.

Hugo has been completely dedicated to his brand, constantly looking for ways to improve and support his customers. It provides inspirational informative content to stimulate and encourage others on their strength training journey.

Hugo's Fuel is a testament to his love and passion for strength training and nutrition, and the positive impact he has had on people's lives is his greatest accomplishment. Through his tireless efforts and indomitable spirit, he demonstrated that the human heart possesses the power to accomplish great things.”

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HUGO GIRARD

A native of Portneuf-sur-Mer on Quebec's North Shore, he started training at the age of 5 and by 12 he was already determined to become the strongest man in the world. In 2022, he achieved this feat by winning the title of IFSA SuperSeries World Champion. He was the Canadian champion of his sport from 1995 to 2004 as well as the North American champion from 2001 to 2002.

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What our customers say about us

"Not only is the quality exceptional at reasonable prices, the customer service is also excellent."

Gilbert Johns

"This is my first purchase from Hugo and I am completely satisfied with the services and delivery times."

Jessica White

"I bought several products from Hugo. They supported me during my training and made me fitter than ever."

Valentino O'brien

"They work wonders. I feel better and have better results in training since I started using Hugo products."

Amelia Payne

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